Artificial Intelligence (AI) in Marketing, Future Trends and other information

Artificial Intelligence (AI) in Marketing, Future Trends and other information

Artificial intelligence is currently one of the most powerful Social Media and Marketing tools in today's fast-paced technological landscape. The way companies find, generate and retain leads has been improved.

Worldwide marketers are already earning large profits from AI technologies. 

According to PWC survey, approximately 72 % of marketers have reported significant business performance change due to the use of various products based on AI.

At a level of 1,4 billion $, Tractica forecasts the AI software market will reach $59,8 billion by 2025, while 2016 generates revenues of $1.4 billion. Manning Global estimates, by 2030 the number of users of the internet and social media has increased as a result of the global GDP growth of $15.7 trillion, too. By2019, the number of people using social media platforms was reported to be over 3,4 billion. 

HOW AI IS USED IN MARKETING?

·      AI Marketing can be used to collect data on past agreements. It examines the information from emails, meetings and phone calls for creating sales for current and future campaigns.

·      Marketers can also develop customer profiles to enables them to distinguish from those who are still considering or not shopping people who are interested in their products.

·      It also can be used to predict future trends by "Joining-in" in real-time interactions or events with your users to analyse large sections of data.

·      AI can target those customers who fit advertiser or business requirements with the data from cookies used by mobile applications and the websites you visited.

·      Whether it's to inquire, order or complain, Facebook Messenger, Viber and WhatsApp messaging apps have made it easier for a customer to meet businesses and say what they think.

·      It can also detect and/or translate spoken words into text for the command's execution. Apps like Google Maps, Shazam and other hands-free systems are even used to recognize speaking.

·      There is another way to do this called content intelligence if you need help creating customized content for your website. This gives creators’ feedback and insight for more effective content that will produce better results, unlike content generation.

·      Predictive analysis may be monitored on a website or application to use cookies, histories, searches and other activities in order to give you real-time prices.

References:

1.     The Jerusalem Post | JPost.com. “Artificial Intelligence- The Future of Digital Marketing.” Accessed February 23, 2020. https://www.jpost.com/Jpost-Tech/Artificial-Intelligence-The-future-of-Digital-Marketing-608089.

2.     Mageplaza. “AI Marketing: What, Why and How to Use Artificial Intelligence Marketing.” Accessed February 21, 2020. https://www.mageplaza.com/blog/ai-marketing-what-why-how.html.

3.     “How AI Will Shape the Future of Marketing | The Manifest.” Accessed February 23, 2020. https://themanifest.com/development/how-ai-will-shape-future-marketing.

4.     “AI Marketing: What Does the Future Hold?” Accessed February 23, 2020. https://www.sas.com/en_us/insights/articles/marketing/ai-marketing-what-does-the-future-hold.html.